Avancos, the company
The company, founded in the Netherlands and Spain in 2001, has experienced rapid growth across all its’ service offerings in staffing solutions, leading to the re-branding exercise to Avancos (in 2008 The Netherland and in 2009 Spain). A powerful combination of proactive products and solutions designed to meet clients’ staffing and hiring needs today, has meant that Avancos has gained a reputation for delivering worldwide results.
The Avancos delivery and partner program is able to deliver results in every continent ensuring that our global clients will receive the same level of service delivery and commitment as those we service locally.
Delivering services from the Northern European Solutions Centre in Amersfoort, Netherlands and the Southern European Solutions Centre in Madrid, Avancos is ideally situated to cover the various cultural as well as business demands of our clients.
Avancos is the company that best understands the human capital needs of companies, and delivers the best solutions.
Culture and values
For us our culture and values are important elements in helping us deliver an advanced and consistently high quality of service.
We firmly believe that a company culture runs throughout an organisation from the management down, and that it is important for the organisation to have clear internal and external expectations of ourselves, our clients, our suppliers and partners. The Avancos core values are:
- Professionalism
- Responsiveness
- Transparency
- Respect for the individual
- Mutual trust
- Strength through diversity
Our goal each day is to live these values in all we do.
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CEO – David J Roots
Located in the Headquarters in Amersfoort David has the responsibility for overall management of the European operations in particular sales and major project development. Educated in Marine Navigation at the University of Southampton, and after serving a term at sea with the British Mercantile Marine, David developed a career in International Trade, and qualified in International Trade Management.
He developed interests in IT/Software development, which culminated in him founding a software development company for International trade systems in 1987. With three offices located in US, UK and Continental Europe, David’s company delivered large scale global projects to clients for international trade management.
After the company was acquired in 2001, David returned to Europe from the US and shortly afterwards established a new company based initially on IT recruiting for international candidates/companies offering solutions on a global basis. That company grew to become Avancos in 2008.
SVP – Operations – Dave Hickman
In 1996, following a successful post college career as an entrepreneur and business owner, Dave Hickman joined PrincetonOne, a top 10 nationally ranked US recruitment firm. He immediately assumed managerial responsibility for the company’s Pharmaceutical Search Practice, and within two years, spearheaded a remarkable 160% growth in revenue, making the practice one of the dominant talent acquisition firms in the Pharmaceutical industry. Sustainable growth continued in excess of 50% per year.
In 2003, he became Managing Partner of a new venture called HirePursuit, a recruitment process outsourcing division of PricetonOne. Hickman and his team transformed the business by integrating recruitment services to drive over 1600 hires per year for Fortune 1000 companies. In 2007, Hickman became VP Global Operations for PricetonOne overseeing global service delivery and strategic growth initiatives.
He joined Avancos in 2008 as Senior Vice President of Global Operations, where he is responsible for the growth and delivery of integrated recruitment services worldwide.
Dave Hickman graduated from Indiana University School of business with a degree in Finance.
CFO – Jan-Pieter Gommers RA
Jan-Pieter graduated as a Chartered Accountant in 1991 and worked 19 years as an auditor at PricewaterhouseCoopers (of which 3 years in Curacao- Dutch Antilles) and at Witlox.
At Witlox, Jan-Pieter was a partner for 7 years and set up a branch in Tilburg. He was specialized in mid-sized companies and mergers & acquisitions.
Jan-Pieter started in 2005 his own consultancy and investment company Zuidstroom management.
Zuidstroom invested in 2008 in Avancos and Jan-Pieter became responsible for the financial management of the company.
SVP Iberia and Latin America – Juan Manuel Romero
Juan ManuelRomero has more than 35 years experience in management and marketing. His knowledge has proven to be instrumental in strengthening and promoting the companies’ international offices. Romero has experienced much success in the start-up, consolidation and growth of businesses in both Europe and America. In 1983, he founded his own company, Primera Linea S.A., an advertising agency he managed for 10 years before it was integrated into a multinational group.
Prior to joining Avancos, Romero was the managing director and chairman of BMG Entertainment in the Andean countries, which includes Colombia, Venezuela, Ecuador, Peru and Bolivia. Romero’s marketing experience includes serving as marketing director for CBS Records and general marketing manager and product manager for Philips.




